Simply. Grow. Together.
ADAMA is a global leader in crop protection solutions, striving to simplify the lives of farmers worldwide. In 2018, they approached ERKA to help communicate their philosophy on all levels, including the digital sphere.
The first step was to establish a cross social & platform communication base for the brand.
We took their idea of simplification to the nth degree and creatively “removed” complexities from the messages and key visuals delivered. Instead, we focused on simple, clean but powerful branded content – infographics, smart product placement & description posts, interactive videos & animated GIFs.
Only 5 months later, ADAMA Romania’s official Facebook page had a 260% increase in the number of page likes, 500% increase in reach and engagement, helping them their keep their promise to ”Simply. Grow. Together.