3 years, more than 10 countries, integrated campaigns
Michelin, the leading French manufacturer of tires and rubber products, had to destock several agro tires brands in different countries. To do so, they needed a strategic campaign to address the target customers and markets.
They approached ERKA with a view to create and execute the appropriate tactical plan. We proposed a range of integrated services such as traditional advertising & communication - graphic design, print, as well as website development.
We developed 4 different websites according to each brand to be destocked, where customers could sign up for winning tempting prizes. We also handled all the logistics of the prize section.
We designed and created all the communication tools (flyers, brochures) for dealers and end-customers.