The long-lasting partnership
- Launch events with worldwide known sports celebrities, PR, print & video production;
- Internal communication & event management: teambuilding for 600 employees;
- Loyalty program: +15,000 new cards / year;
- Website development – website section dedicated to tips & tricks, safety and product advisory for customers.
- Digital & social media strategy & implementation – Trocathlon, the annual event allowing all amateur or professional sportsmen to find reliable equipment at a fairly low price.
- Trocathlon 2016: +150 participants per week
- Trocathlon 2017: +1,000 sport articles sold through the fair